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SEMRush is a popular tool that has many uses and is used in SEO.
In the following, we will explain the use of SEMRush in SEO and make it easier for you to use it with examples. So stay with Seouf .
What is Semrush?
Semrush is a popular SEO tool used to search and select keywords , analyze competitors, and optimize your Google Ad campaign.
Key applications and features of SEMRush
We briefly mentioned the types of SEMRush applications in SEO. This tool is popular among SEOs and widely used. It can be said that this tool has features that have made it popular. In the following, we will examine its applications and features together:
Organic Research
Organic Research has made SEMRush popular .
And it still works great.
To use this SEMRush feature, type the URL of a competing site into it. And you will get very useful data:
This feature is not very common. Suppose a site is ranked on the second page of results for 1000 different keywords. These 1000 keywords drive almost no traffic to the site.Semrush premium account cookies Because this criterion does not focus on the keywords that rank among the top 10 results on the SERPs index . So it is not very practical and useful.
The second is “Traffic”.
“Traffic” is an estimate of the amount of traffic a site receives per month through a search engine.
This is not 100% accurate. But it is a good way to measure the SEO of a competitor site.
Finally, we have a metric that needs special attention: “Traffic Cost”.
Traffic Cost Estimates the value of the natural traffic of a particular site.
(Assuming you pay for the same traffic with PPC).
Because it measures traffic and its value, it is one of the most popular metrics in the entire SEMRush suite.
For example, if you enter Nerdwallet.com in Samrash, you will see that it earns an astonishing $ 73 million a month in SEO:
Organic Research Positions
Here we show you the part where you can see all the keywords for which a site is ranked. As well as their position in the rankings.
This is an extremely useful keyword search .
Instead of scrutinizing Google Keyword Planner, Semrush premium account cookies.you can get a list of great keywords presented to you on a large silver screen.
Finally, if your competitor is ranked for these words, then surely you can.
Now, by default, SEMRush shows the keywords that bring the most traffic to the site.
Traffic Analytics
Traffic Analytics gives you information about a site’s overall traffic. Not just natural traffic coming from Google.
In other words: this feature is SEMRush’s response to SimilarWeb. And it is a very useful feature.
First, when you analyze a site with Traffic Analytics, you get a number of estimates of site traffic in different places:
Which helps you evaluate where you are compared to where your competitors are.
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You also get to know how people interact with that site. For example, you can see the average pageview of a page Semrush premium account cookies, its bounce rate , user retention time, and more:
The social networks that drive the most traffic to the site
As before, this is a great way to reverse engineer what works for your competitor.
Paid Search
Most people only use SEMRush for SEO-related tasks. But it is also a really great tool for PPC.
Especially if you want to copy your competitor’s keywords
You can clearly see which keywords your competitor has invested the most in:
Keyword Gap
Keyword Gap Displays a list of keywords that many of your competitors have ranked for.
And when you find a keyword that several competitors have ranked for, you know that it is the keyword that you can rank for.
For example, one site author says: When I looked at two of my competitors in this tool Semrush premium cookies, I found some really attractive keywords that I had never seen before.
Tip for professionals:
By default, this tool shows you keywords that are in the top 100 Google results. Obviously, if two competitors are both on the fifth page of the results for the same keyword, it does not show much.
That’s why it’s best to set up advanced filters to show only keywords for Semrush premium cookies which both sites are in the top 10 results:
(Keyword Overview)
So far we have described the features that revolve around the reverse engineering of competing sites. We have a good reason for this. And that: Reverse engineering is the specialty of SEMRush. And it is excellent.
As mentioned, you can also use SEMRush as a traditional tool for keywords.
In other words: you can enter a keyword in this tool and get a list of keyword metrics and ideas.
Keyword magic tool
This feature does a simple job in SEMRush:
Generates lots of ideas and suggestions from keywords. For example, when we enter the phrase “Paleo Diet” in it:
Keyword Difficulty Tool
Detecting keyword competition can be difficult. Above all, you should pay attention to the following:
- Page Credit
- Domain validity
- In-page SEO
- Content quality
- The purpose of the user search
- And many other things.
Enter the SEMRush Keyword Difficulty Tool.
It does not analyze everything you need to know about a keyword. But it helps you figure out if you have a chance to get ranked.
To use this feature, enter a keyword that you want to rank for:
Position Tracking
This is a built-in SEMRush ranking tool.
It works like any other tracker in the market. Give it a domain and a list of keywords.
Site Audits
You can also use SEMRush to audit your site. In particular, you can see the serious errors that can affect your technical SEO:
That way, you can see the health of your site’s SEO technical changes over time.
A popular part of SEO auditing in Samrash is that it works automatically.
That way, you don’t have to remember to do an audit every few months. You can view your report on the dashboard whenever you log in
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Conclusion
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